One of RECO’s key Agricultural accounts – G & J Peck – have confirmed that they will sell the Brevi range of power harrows and rotary cultivators, in replacement of the previous brand supplied by RECO. Pecks have been selling RECO products for over a decade and this longstanding relationship between the two companies was one of the key factors that helped Managing Director Ian Loversidge commit to selling the Brevi range over their previous brand. “The decision to sell Brevi was based on several factors, with one of the main reasons being the established and reliable relationship that we have built with RECO over the past ten years. Although the Brevi name is new to the UK, it is one of the top cultivation brands in Europe and Pecks as a business only look to supply their customers with a range of value for money, well-engineered, premium brand products which have a good level of after-sales service support”. RECO are aware that marketing an unknown brand in the UK can provide a challenge, but their confidence in the product is demonstrated through their provision of a five-year warranty on all power harrows. Ian says “The extended warranty on the Brevi power harrows was enough to convince us that the machines would prove to be equal quality to the range we are replacing. From the initial sales that we have made so far, It seems also that the five year warranty is giving our customers peace of mind and confidence in the Brevi product, along with the service and parts back-up that both ourselves and RECO provide”. RECO Managing Director, John Walls, says “We are obviously extremely pleased that Pecks have made the decision to sell the Brevi products. As we know, the previous brand we sold up until last year is also a good-quality product and I am very proud of the fact that the RECO – Pecks relationship was the key factor in their decision and hope that this will be echoed with other dealerships that may be in a similar situation. I am confident that the Brevi product will prove itself to be the high-quality replacement that we believe it to be”.

Reco are now able to announce the exciting new range of Brevi Power harrows and rotary cultivators following the termination of their longstanding agreement with Maschio effective from 1st November 2011. Brevi are one of the original manufacturers of Italian Power harrows, and the new range has some exciting design innovations as well as exceptional reliability. Breviglieri (or Brevi as they will be known in the UK) will be marketed by RECO after the conclusion of their importer status with Maschio on 1st November 2011. Based in Verona, one of the most industrial areas of Northern Italy, Brevi were founded in 1949 with the prime objective to design and produce machines to make working the land easier. RECO will distribute the full range of Power Harrows, Rotary Cultivators and Inter-Row Cultivators which are the major products in Brevi’s portfolio. Brevi also manufacture a range of seed drills and flail mowers but there are no plans to market these products in the UK. From 1st November, RECO will replace their current Maschio line-up with a range of similar specification machines from Brevi so as not to leave any gap in their portfolio. Like other suppliers that RECO work with, Brevi is a family-owned and run company that has grown to become one of the world’s leading suppliers in the industry. With a turnover of €20million, Brevi export over 70% of their output to 55 countries worldwide. Renowned for their quality construction and reliability, the Brevi machines are manufactured from a special type of steel renowned for its high tensile strength and elasticity. Brevi design and manufacture all of their transmission components in-house at the 25,000m² plant. The structural frames and welded components are outsourced to local specialist suppliers but are subjected to Brevi’s rigorous quality control checks throughout the manufacturing and assembly processes. RECO Managing Director, John Walls, says “Whilst we are sad to see the end of our 33 year relationship with Maschio, we are, at the same time, very pleased to announce our new partnership with Breviglieri. With the quality and value for money offered by the Brevi range, we are confident that RECO will remain at the forefront of the UK market for powered cultivation equipment for another 33 years!” RECO will cease selling Maschio machines on 31st October, but any machines sold prior to this cut-off date will be covered by the standard warranty and spare parts will continue to be available.